1. Introduction & Scope of Policy
This Privacy Policy explains how Ultra Gold Food Products, operating under the brand name “Amma Chekku”, collects, uses, stores, processes, and protects Personal Data in accordance with applicable laws in India.
This Policy applies to all Personal Data collected or processed when you access, browse, interact with, or transact through our website, customer support channels, social media pages, or any other platforms operated by us (collectively referred to as the “Platform”).
Although the Platform may be accessible from locations outside India, Amma Chekku operates and delivers products only within India, and Indian laws govern all data processing activities.
By using the Platform or providing your information, you consent to the collection and use of your Personal Data in accordance with this Privacy Policy. If you do not agree, you are advised to discontinue use of the Platform.
2. Definitions
For this Privacy Policy, terms such as Personal Data, Personal Information, Data Subject, Controller, Processor, and Processing shall have the meanings assigned to them under applicable Indian data protection laws, including the Information Technology Act, 2000, and related rules.
“Personal Data” refers to information that identifies or can reasonably identify an individual. “Processing” includes collection, storage, use, disclosure, or deletion of Personal Data.
Throughout this Policy:
- “We”, “Us”, “Our”, “Amma Chekku” refer to Ultra Gold Food Products
- “You”, “User”, “Customer” refer to any individual using the Platform
3. Who We Are
Ultra Gold Food Products, operating under the Amma Chekku brand, is engaged in the manufacture and sale of traditionally extracted, cold-pressed edible oils and related food products.
Our operations include online sales through our official website and offline distribution channels. All activities are carried out in compliance with applicable Indian laws, including food safety and consumer protection regulations.
4. Roles We Play
Amma Chekku acts as a Data Controller when we collect Personal Information directly from users and determine how it is processed.
In certain cases, we may act as a Data Processor when processing Personal Information on behalf of third-party service providers such as payment gateways or logistics partners, strictly as per contractual obligations.
Regardless of the role, we ensure appropriate safeguards are in place to protect Personal Information.
5. Our Commitment to Privacy
We are committed to protecting the privacy, confidentiality, and security of Personal Information shared with us.
Our data handling practices are reviewed periodically to ensure compliance with applicable Indian laws, including the Information Technology Act, 2000, and related data protection rules.
Personal Information is collected only for legitimate business purposes and retained only for as long as necessary.
6. Personal Information We Collect
We collect Personal Information to:
- Process and fulfill orders
- Deliver products
- Provide customer support
- Communicate order updates and service notifications
- Improve Platform performance and customer experience
- Meet legal and regulatory requirements
7. Information You Provide to Us
You may provide Personal Information when you:
Place an order
Contact customer support
Communicate via email, phone, WhatsApp, or forms
This may include your name, phone number, email address, billing and delivery address, order details, and communication records.
Providing certain information is necessary to complete transactions and access Platform services.
8. Information Collected Automatically
When you use the Platform, we may automatically collect technical and usage information such as:
- IP address
- Browser and device details
- Pages visited and time spent
This data helps us improve Platform functionality, prevent misuse, and enhance security.
9. Cookies & Tracking Technologies
We use cookies and similar technologies to ensure proper functioning of the Platform.
Cookies help with:
- Secure login and checkout
- Remembering preferences
- Analyzing traffic and performance
You may manage cookies through browser settings, but disabling essential cookies may affect Platform functionality.
10. Information from Third-Party Sources
We may receive limited information from trusted third parties such as:
- Payment gateway providers
- Delivery and logistics partners
This information is used for order verification, delivery coordination, and fraud prevention.
11. Use of Personal Information
Personal Information is used for:
- Order Processing & Delivery
- Customer Communication & Support
- Platform Improvement & Analytics
- Legal, Regulatory & Compliance Purposes
12. Disclosure of Personal Information
We may share Personal Information with third parties only when necessary, including:
- Logistics partners
- Payment processors
- IT and service providers
- Legal or regulatory authorities, when required
All third parties are obligated to protect Personal Information and use it only for authorized purposes.
13. Cross-Border Data Transfer
In limited cases, Personal Information may be processed by service providers outside India. Where applicable, we ensure reasonable safeguards are in place to protect such data in accordance with Indian laws.
14. Data Security
We implement reasonable administrative, technical, and physical security measures to protect Personal Information.
These include secure servers, access controls, encryption, and regular monitoring. However, no online system is completely secure, and users share information at their own risk.
15. Data Retention
Personal Information is retained only for as long as required to fulfill business and legal purposes.
Once no longer needed, data is securely deleted or anonymized.
16. Third-Party Links
Our Platform may contain links to external websites. We are not responsible for the privacy practices of such third-party sites.
Users should review their respective privacy policies separately.
17. Children’s Privacy
The Platform is intended for individuals aged 18 years and above. We do not knowingly collect Personal Information from minors.
18. Your Rights
You have the right to:
- Access your Personal Information
- Request correction or deletion
- Withdraw consent for certain communications
Requests can be made through the contact details provided below and will be handled as per applicable laws.
19. Changes to This Policy
Amma Chekku reserves the right to modify this Privacy Policy at any time. Changes will be effective upon posting on the Platform.
Continued use of the Platform constitutes acceptance of the updated Policy.